why did ysl drop yves

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why did ysl drop yves*******Mar 3, 2023 — It’s clear that Hedi Slimane’s decision to remove “Yves” from Saint Laurent was symbolic of the new chapter he was leading the brand into and an ode to Yves Saint Laurent himself. Slimane said himself .Jun 21, 2012 — Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded . It’s clear that Hedi Slimane’s decision to remove “Yves” from Saint Laurent was symbolic of the new chapter he was leading the brand into and an ode to Yves Saint Laurent himself. Come fall, Yves Saint Laurent will do away with the most unpronounceable part of their name (surely to the relief of all the salespeople who have endured customers bungling the word for years — “Yives? Vess?”).When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.

People who may have never owned anything from the YSL brand are finding themselves feeling sad and nostalgic. But why? According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent .ysl rebranding Yep, you read that right – Yves Saint Laurent will drop the Yves from their name. Hedi Slimane , the label’s newly-appointed creative director, is eager to thrust Saint Laurent into the modern era – and feels that the name change is paramount to this.why did ysl drop yves ysl rebranding Saint Laurent did so under his own name – YSL, as the acronym once went (designer Hedi Slimane dropped the “Yves” when he became creative director in 2012, and it has not since returned), became synonymous with the newly outfitted woman of the 1960s and 1970s, continuing to wield influence the decades since.Sep 30, 2012. Tomorrow, Hedi Slimane will unveil his first full ready to wear collection for YSL, which will now be called Saint Laurent. But since we still have little to go on in terms of.

The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name. Slimane sent waves through the industry when he decided to drop the ‘Yves’ in Yves Saint Laurent, and he then went on to revamp the brand’s hardware as well with the use of the iconic and bold YSL logo that we know today.

why did ysl drop yves It’s clear that Hedi Slimane’s decision to remove “Yves” from Saint Laurent was symbolic of the new chapter he was leading the brand into and an ode to Yves Saint Laurent himself.

Come fall, Yves Saint Laurent will do away with the most unpronounceable part of their name (surely to the relief of all the salespeople who have endured customers bungling the word for years — “Yives? Vess?”).

When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. People who may have never owned anything from the YSL brand are finding themselves feeling sad and nostalgic. But why?

According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent .

Yep, you read that right – Yves Saint Laurent will drop the Yves from their name. Hedi Slimane , the label’s newly-appointed creative director, is eager to thrust Saint Laurent into the modern era – and feels that the name change is paramount to this. Saint Laurent did so under his own name – YSL, as the acronym once went (designer Hedi Slimane dropped the “Yves” when he became creative director in 2012, and it has not since returned), became synonymous with the newly outfitted woman of the 1960s and 1970s, continuing to wield influence the decades since.

Sep 30, 2012. Tomorrow, Hedi Slimane will unveil his first full ready to wear collection for YSL, which will now be called Saint Laurent. But since we still have little to go on in terms of.Sep 30, 2012. Tomorrow, Hedi Slimane will unveil his first full ready to wear collection for YSL, which will now be called Saint Laurent. But since we still have little to go on in terms of.

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why did ysl drop yves|ysl rebranding